THIS IS COLONY
Research. Brand Storytelling. Writing.
COLONY is a New Delhi based agency that insists on research-based storytelling and anthropologically informed writing.
CLIENTS
I work with a team of talented anthropology students to conduct ethnography. Once the research is in, the story begins.
2020
YELLO HIPPO
Brand Strategy
Brand Identity
Content
2018
BINA MODI
Research
Storytelling
2016
INDELUST
Research
Storytelling
WRITING
I write for popular sites and magazines. I write for academic journals. I also write and edit reports for international organizations. Some links to recent work are below.
PHD THESIS IN ANTHROPOLOGY
2015
FASHION AND DESIGN WRITING
Ongoing
I love writing anthropologically informed pieces for fashion and design journals.
Phantome Color Palette: Colors for a COVID World
Re-imagining Beauty in a time of COVID
Bombay and Delhi Girl Style: A Two Part, Collaborative Essay
Disegno Magazine: A Critique of Marie Kondo
OCD REPORT WRITING AND EDITING
My clients include The World Bank, ILO, and the ORF.
Ongoing
FOOD & TRAVEL
Ongoing
I have reviewed tons of restaurants in the city. I am dead honest, even after four martinis.
I've eaten my way through Delhi
and recently written a micro history of the finger bowl for The Eater
BOOK PROJECT
Ongoing
I am editing a compilation about clothing in India. I've never had more fun. There are over 20 talents who have contributed to the project. It needs a title. Badly.
HOTEL REVIEWS
September 2014 - June 2016
Sometimes, I have the fabulous job of reviewing wonderful hotels around the world for The World Boutique Hotel Awards.
Life in a Portuguese Castle
LATEST WORK
June 2020
An Ode to Shoplifting, for the Columbia Journal
Girl, Interrupted for Harpers Bazaar June/ July 2020
Beauty in a Time of Recession for Harpers Bazaar, June /July 2020
And I just did an interview for The Swaddle, where I talked at length about inequality in the 'sustainable' fashion industry.
