Two Moons is a frozen snacks company by Instapizza, a popular Delhi-based pizza brand, that focuses on ready-to-heat pizza snacks. Once the product was tried and tested (and made as yummy as a frozen pizza could be), Meher and team came in to work on textual communication.
What should the products be called? What is the Two Moons tone of voice? Could we include recipes in the boxes – what kinds? As usual, we turned to consumer research to answer these questions, and worked closely with the design agency to make the smartest and most fun frozen pizzas we could.