ABRAHAM & THAKORE
Abraham & Thakore is a legacy fashion brand. Founded by the duo, David Abraham and Rakesh Thakore, the label is exemplary in marrying craft with luxury, textile with innovation, and India with the world.
To reflect the recent, exciting changes in the brand’s journey, Meher Varma has been brought on board to create a revised brand story. The agency leads all verbal communication for the brand. This includes creating press releases, newsletters, emails, collection notes, and launch communication. Establishing a sharp, fresh tone for the brand is the overarching goal of this project.