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2022

Research 
Storytelling

Retail Consulting

THE SOUL
COMPANY

Brief

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Specialists in curating travel and cultural experiences, The Soul Company (TSC) was established to change up the way people move around and learn about the world. From incredible dinners to cultural walks through some of India’s most spectacular towns, TSC is led by cultural experts – that include historians, chefs, and critics – who are amazing at sharing their knowledge

Insight

Meher Varma was commissioned to help TSC develop its core brand identity and philosophy. We then worked with the founding team to consult on experiences, select the Experts, and create communication for the website and relevant collaterals.

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